![]() ![]() It’s almost like Abbot and Costello: the loud funny man paired with the straight thin man, all for a laugh. It’s history aside (go look it up, it’s kind of cool), it is given a new lease on life when associated with Futura. In some ways, it’s the original “Comic Sans”. It was hugely popular 30-40 years ago and was a poster child for typeface overuse. It was designed as a contribution on the New Frankfurt-project. The slightly goofy smile of Souvenir plays into the bold optimism of Futura in a way that lightens the mood of Futura. Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. There is no reason these two typefaces, from two different time periods, created for different purposes by very different people (I’m not going into the history of any of these typefaces as you may have noticed), but yet, they do. I really like how, for instance, the lower-case “a” in Sabon plays off the even and parallel x-heights of Futura in the example above. The combination works because it’s bold, classy, and functional. With Futura and Sabon, we have a totally respectable combination that is ready to do a lot of heavy lifting with no controversy. We at least have a clear typographic hierarchy, and I think it works. If Rockwell was bigger compared to Futura in this example, it probably wouldn’t work. There are no set rules, just some principles to help guide you in the right direction. One of the things about creating interesting font combinations is how you can stumble on something that works, that shouldn’t work, but your eyes aren’t lying. ![]() Ok, we are going out on a bit of an over-contrast limb here with Futura and Rockwell. It’s like Futura can bark out a command, and New Baskerville steps in to explain the command. New Baskerville is wider and more “friendly” than a typeface like Times New Roman, and this warmth, I think, plays to the optimism of Futura. With Futura and New Baskerville, I think we have an interesting mixture. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. 1 It was designed as a contribution on the New Frankfurt -project. Hello everyone, Since I couldnt find a good module for my OnePlus 3T to get the Google Product Sans font (aka Pixel font), I create this simple Magisk. This is a great example of how contrast works well here. Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. There is nice contrast of x-height and glyph widths. With Futura and Bodoni, we have an interesting play between the authoritative Bodoni and the optimistic Futura. I created five custom-tailored samples for our discussion. If you are interested in what books we either make or might make for font combinations, the best thing to do is subscribe to the newsletter (either to the right or down below if you are on your mobile device).
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